Data-Driven. Human-Led.
Loyalty isn’t luck.
$13M+ DTC Revenue Owned
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10+ Years of Experience
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30+ Happy Clients
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400k+ List Size Managed
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$13M+ DTC Revenue Owned âť‹ 10+ Years of Experience âť‹ 30+ Happy Clients âť‹ 400k+ List Size Managed âť‹
Most marketers optimize for volume: more sends, more tests, more of whatever worked somewhere else last quarter (yawn).
I look at the same dashboards everyone else does. The difference is what I'm looking for: not just what converted, but why, and what that tells me about the actual person on the other end of the email.
Customers can tell the difference between being sold to and being genuinely met. Template strategies and agency playbooks can't fake connection. Numbers can tell you something broke. They can't tell you why.
Discounts buy a sale. Trust wins a customer.
10-years âśş full-funnel âśş empathy first
Hi, I’m Kate.
â—Ź About
Your story is your best strategy.
Clients
â—Ź Experience
Ten years, several brands, one consistent strategy: telling your story.
Client
DTC Wellness Brand âž”
Client
Sequel Tampons
Client
Crafter
â—Ź FAQ
Before You Ask…..
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You get the senior marketing brain without the full-time salary, the benefits package, or the mandatory Monday standup. I step in at a director level, part-time hours, laser-focused on strategy and execution. Think of it as renting the outcome of a great hire, minus the HR paperwork.
Want more hands-on execution? Say so on the call, and we'll build the partnership around it.
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An agency optimizes for what scales across every client on their roster, which usually means you get their playbook, not your strategy. I optimize for what's actually true about your brand. You also get one person who remembers your business between calls, not a rotating cast relearning it every quarter.
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Full-funnel marketing direction: site and CRO, email and SMS, loyalty and subscription programs, and paid strategy. I work across the whole channel, not one slice of it, because retention and acquisition were never really two different problems, they just got assigned to two different job titles.
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Every engagement is scoped around what your brand actually needs, not a one-size-fits-all package pulled off a shelf. Let's talk about where you are, and I'll build a structure that fits, not the other way around.
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Yes, all of it. I'm not the strategist who hands you a deck and vanishes into the sunset. I build the flows, launch the programs, and stay in the work, because a beautiful recommendation nobody executes is really just a nice PDF.
â—Ź Contact
Book a Free Consultation
Whether you're weighing a fractional director, sizing up your retention strategy, or just want a second opinion on what's not working, let's talk.